How much does the embroidery cost? 

Embroidery pricing is based on the stitch count (literally every time the needle touches the fabric). A higher stitch count means the design will be on the machines longer and will cost more. Designs with higher stitch counts are typically more complicated, but the size of the design is not necessarily an indication of the stitch count. For example: an intricate design like a crest, even at a small size, will still have a high stitch count.